From search results
to AI answers.

A hands-on guide to AEO & GEO.
Change the answer format. Then change the content behind it.

Same question. Different answers.

Illustrative formats · Fictional products · Not live search

Which email tool suits a team that needs approval before sending?One question, kept constant

Try all three. Watch how the same source material becomes a different experience.

Pages to exploreTEACHING DEMO

Tap a source above or a reference below to inspect what it actually says.

Now improve the source content

Don't write for an acronym.
Make your page answerable.

Turn vague website copy into a specific, checkable answer. Tap an edit to see what changes.

A fictional Product B page. These are editorial changes, not a visibility score.

Start with the question

“Powerful” tells a reader very little. Can they find a clear answer about campaign approvals?

AEO · Answer Engine Optimisation
Help information answer a specific question clearly.

GEO · Generative Engine Optimisation
Help information be accurately represented in generated responses.

Clear answers. Specific facts. Visible evidence.
Useful to people first. Easier to inspect and reuse—not a guarantee of being cited.

Read the sources & limits

These are overlapping ways to think about search, not three mutually exclusive systems. A search engine can show links, direct answers and generated summaries together. The three modes are authored illustrations, not replicas of Google, Bing, ChatGPT or any other product. Source order and transitions do not model ranking or retrieval.

The short AEO/GEO definitions above are working definitions for this guide. The website edits are editorial recommendations, not experimentally validated ranking factors. All products, documents and product claims here are fictional. The date in the page preview belongs to that fictional document.

Google Search Central — AI features and your website: normal SEO foundations still apply. For Google's AI features, there is no special AI schema or additional markup requirement. Make important information textual, keep it accessible to crawling, use internal links and ensure any structured data matches visible content. Meeting requirements does not guarantee inclusion.
GEO: Generative Engine Optimization — original research: background for the term and its research context. This guide does not implement the paper's benchmark or generalise its results into commercial promises.

This is a static interactive page. No live model, search requests, analytics, cookies or visitor data collection. Motion respects your device's reduced-motion preference. All transitions are short and can be paused. The original four-part lab is retained separately, not exposed as a public navigation item.

From search resultsto AI answers.

Same question. Different answers.

Don't write for an acronym.Make your page answerable.

From search results
to AI answers.

Don't write for an acronym.
Make your page answerable.